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Three Peaks announces merger with one of New Zealand's premier mānuka honey companies

Three Peaks Manuka Honey has announced a merger with one of New Zealand’s premier mānuka honey companies, 100% Pure New Zealand Honey. The new business will trade as The Mānuka Collective.

Founded in 1995 by Steve Lyttle and Carolyn Ball, 100% Pure New Zealand Honey is a packer and exporter based in Timaru. The company currently exports to more than 20 countries around the world and last year it was recognised with the Supreme Trophy, at the annual Apiculture NZ Honey Awards. Three Peaks Manuka Honey was established in 2015. Today Three Peaks Manuka Honey focuses on producing high-quality mānuka honey and establishing strategic partnerships with landowners, such as the East Taupo Lands Trust. The merger represents a great opportunity for both companies.

The Mānuka Collective is a new and exciting approach. It represents the joining together of entities across the honey supply chain, that all share a common vision; to create a world class end-to-end honey collective, and to spread the goodness of mānuka globally.

Sean Goodwin, current CEO of 100% Pure NZ Honey will be the CEO of the Mānuka Collective, while Dave Waddell, current CEO will be Deputy CEO. Between them they will manage sales/marketing and operations, respectively. Tony Giles has stepped down from Board Chairman and remains on the board as a Director. While Steve Howse, previously a Board Director, has become the new Chairman. Steve says, “The Mānuka Collective is fortunate to have a great team along with strong relationships with customers, landowners, and independent beekeepers and we believe there is great alignment with Three Peaks and 100% Pure NZ Honey”.

The Perry Group